« Daily Links #141

Daily Links #142

Interesting course from Stanford: Introduction to Computational Advertising by Andrei Broder & Vanja Josifovski.

(all links/files pdf)

Introduction and overview of Computational Advertising

Marketplace & Economics

Textual advertising and Sponsored Search

Sponsored Search part 2

Content Match and ad retrieval

Using click data for textual ad selection

Graphical advertising: Guaranteed Delivery and Behavioral Targeting

This entry was posted on Tuesday, January 26th, 2010 at 12:17 pm and is filed under daily-links. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply

You must be logged in to post a comment.