Skip to content

Daily Links #142

Interesting course from Stanford: Introduction to Computational Advertising by Andrei Broder & Vanja Josifovski.

(all links/files pdf)

Introduction and overview of Computational Advertising

Marketplace & Economics

Textual advertising and Sponsored Search

Sponsored Search part 2

Content Match and ad retrieval

Using click data for textual ad selection

Graphical advertising: Guaranteed Delivery and Behavioral Targeting

Categories: daily-links.

Comment Feed

No Responses (yet)

You must be logged in to post a comment.